This holiday season is going to look different for most of us. There is no doubt 2020 has been a tough year. That's why this winter we are determined to spread as much joy and comfort as we can. The first way we are doing this, is by partnering with the incredible NY based non-profit, Pajama Program.
"Since 2001, Pajama Program has delivered over 7 million good nights for good days to children facing adversity by providing new pajamas, storybooks, and resources for caregivers. Pajama Program offers bedtime resources and sleep education nationwide, as well as through local programs in New York City, Atlanta, and metro-Detroit."
This November 7th and 8th, we will be donating 50% of all net profits from the sales of our sleepwear to help Pajama Program with their important work. In times like these bedtime routines are more important than ever and having their own pajamas is an important way we can help children feel safe.
In addition to our donation, the Ivory Ella team was so excited to participate in a bedtime story party! Virtually of course. Our operations team cozied up and read from the Elephant and Piggie Biggie collection of stories. Which is one of our favorite children's story collections that features our hero the elephant.
If you'd like to watch it for yourself, snuggle up, get your hot chocolate and watch it in it's full glory here.
Besides hot chocolate and story time, there's nothing we love more than cuddling up in new holiday pajamas. There is something so satisfying about a matching set that looks and feels amazing. This is a feeling that we hope to give to children facing adversity not just in our own city but across the country.
All this talk of pajamas and getting cozy got you wanting some for yourself? Find your own special jammies and help us give back to Pajama Program this holiday season here.
A couple of our favorites are the matching Fairisle set and the classic Buffalo Check set, but if you're looking for MAX coziness, the Ultra Soft Fleece Lounge styles are definitely for you.
We couldn't share all the comfort and joy without you, our herd. Thank you for supporting us so we can support important causes like Pajama Program. We wish you and yours a very happy holiday season!